Over the past decade, social media and social networking has integrated itself into every fabric of modern society. With breathtaking speed, social media has gone from a simple tool for amusement into an indispensable aspect of how we conduct our daily lives. If this sounds a bit too exaggerated, all you need to do is look at the behaviors that various businesses and companies are adopting in response to social media trends.
It?s unheard of for a modern company not to have some sort of Facebook page, or a Twitter account. These businesses aren?t just jumping onto the social media bandwagon for fun ? they?re making an online social media presence for themselves because of the sheer ubiquity of social networking and media.
We?ve Seen Social Media?s Birth And Adolescence, What?s Next?
As the current Facebook, Twitter, LinkedIn, MySpace, and Pinterest generation reaches saturation, one cannot help but wonder at what?s going to be the next big thing. The last revolution in social media can be said to be the Facebook explosion. However, it just might be the right time for something else to begin trending. While there are countless theories and claims each pointing to a different trend, it should be undeniable that commercial integration of social media will continue exponentially increasing, as it recently has.
Businesses Reach Towards ?Social Singularity?
While some may claim otherwise, the number one goal for companies is to expand their customer base and make more money. With the advent of social networking, an extremely easy yet thoroughly comprehensive system of consumer outreach has been placed into their hands. With internet advertising technology also rapidly advancing alongside social media sites, businesses now have a great way of pinpointing their advertising energy towards their target audiences. To see this in action, simply click over to some of your favorite websites, blogs, and news providers.
How many ads do you see? You shouldn?t be too surprised to discover that a significant percentage of the webpage?s area is taken up by advertising spaces. In addition, have you noticed that these ads sometimes change to reflect what you?ve been looking up on Google or other search engines? As technology rapidly evolves, the internet simply becomes smarter and smarter, and thus gets better at predicting what customers want to see and want to buy.
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Source: http://designyoutrust.com/2012/11/what-does-the-future-hold-in-store-for-social-media/
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